Strongroom Article Writing Formula
There’s nothing as magical like crafting a compelling article that drives minds, hearts and eyes of it readers!
Being exceptional is learning what it takes to emerge it. Great writers like Ernest Hemingway, Charles Dickens, Walter Dean Myers, Dorothy Canfield Fisher and our very own – Ama Atta Aidoo the playwright.
All these men and women got to the peak of writing by learning the formulas that produce the kind of result they have on our world today.
Whatever writing you want to embark on, there is a formula.
In my previous article, I outlined four elements to writing articles for brands or companies. And today, I want highlight theirs importance.
Amazingly, if you learn them and practice them with deep sense of urgency as wished being an article writer for brands, it will help you to start selling yourself as a brand and earn with it handsomely.
So, what are these elements?
HEADLINE
Attention is the law of attraction! Your ability to win others to your way of thinking is the key to drive attention and compelling attention.
Headline is simply the title of your article. If properly craft, holds attention of your readers. The secret to writing captivating headline lies in your style on how to trap your audience with a bait of interest, promise and curiosity. Your headline should tap into a need or pain point of your target audience. Headlines, the way to hearts
LEAD
What would keep someone reading and not willing to take his or her head off?
It is your lead.
Lead is the first few lines that predict the success of your article if the audience will continue to reader or stop.
There are various forms of lead but what I want you to do is; learn to write leads that invoke emotions or offer direct solutions to the title you want to discuss. Strick hard at the pain point of your reader. You can also use anecdotes or statistics to hook the reader.
Lead the way to hold, hook and retain readers attention.
BODY
This is where the main work lies. The body is the place main agendas of the title is discussed at great length to either inform, educate, persuade or entertain the reader to take step.
It is critically important you understand this: paragraph development must follow a specific order. Each paragraph should any or at least one of these;
•Expository
•Descriptive
•Narration
•Conventional
Take time to build it or research stories in connection with the title and use it.
CONCLUSION
I always advise that you conclusion should call for action not to restate your points covered in the body. Spend time to think on how to conclude your article.
In summary, these elements make the formula for writing articles for your brand and other brands.
P.S: You can follow me on Facebook – Godfred Deemacdan for other tips, books written and works.
