Apprise Music Strengthens Pan-African Ties with Strategic Nigeria Visit Led by MBA Africa Graduate Grace Nyele Mensah

Apprise Music & Media, Ghana’s foremost music distribution and rights‑management platform, recently expanded its Pan‑African imprint with a strategic visit to Nigeria led by its newly minted MBA Africa graduate, Grace Nyele Mensah, Operations & Publishing Lead, together with Media & Communications Lead Philip NeeWhang.

From MBA Graduation to Industry Diplomacy
Grace Nyele’s visit served as both personal celebration and professional mission. Her graduation from the Music Business Academy for Africa (MBA Africa)—the final cohort under its original banner before its transition into the Creative Business Academy—underscores her commitment to industry excellence and advocacy for artist rights. The milestone propels her forward as a public champion for structured publishing and metadata infrastructure across Africa.

A Proven Industry Strategist
Grace’s credentials extend beyond local acclaim. She was selected for the prestigious Soundscape Publishing Programme in Accra—a cross‑cultural initiative spearheaded by Ghana and France, through which she earned official certification as part of the Soundscape cohort working to strengthen Ghana’s copyright governance and international network. In October 2024 she represented Ghana as a delegate at the MaMA Music Convention & Festival in Paris—a delegation supported by France’s AFD and Ghana’s Creative Arts Agency—where she engaged with global publishing leaders including SACEM and CARO.B Music Publishing, reinforcing Ghana’s growing publishing infrastructure on a world stage

Championing Rights and Networks
Under her leadership at Apprise Music, Grace has collaborated with respected labels including Big Ben Music Production, Eazyway Music Production, and Agya Paye Records, advancing digital strategy and rights management for artists such as Joyce Blessing, Amakye Dede, and Noble Nketsiah. In addition to operations and publishing, she has led industry education efforts—hosting music business workshops at institutions like University of Education Winneba and seminars through Apprise Music.

Strengthening Pan‑African Creative Ties
During meetings in Lagos, Apprise executives, including Philip NeeWhang, engaged with Sony Music Publishing and the Creative Industries Initiative for Africa (CIIFA). Conversations centered on digital music policy, rights administration, synchronization strategies, and the urgent need for continental metadata infrastructure to support royalties and proper accreditation. These talks underscore Apprise’s focus on artist protection as much as distribution.

Apprise Music’s Mission in Action
Apprise Music has grown into a full‑service platform—offering AI‑driven metadata enrichment, rights administration, marketing services, production, analytics dashboards, and educational initiatives. The Lagos visit highlights its evolving leadership—not just delivering music, but building Pan‑African industry infrastructure and investing in systemic transformation.