We didn’t invest in making hiplife attractive to younger acts – Okyeame Kwame

Renowned Ghanaian rapper and songwriter, Okyeame Kwame, has expressed concern over the apparent neglect of the hiplife genre by the current generation of rappers.

According to Okyeame Kwame, many young artists in Ghana prefer to associate with hip hop or Asakaa (Ghanaian drill) rather than identify as hiplife artists.

He attributed this trend to the difficulty of finding the hiplife genre name on digital music platforms.

During an interview with Joy FM’s entertainment journalist Kwame Dadzie on X, Dadzie raised concerns about the perceived decline in the hiplife field.

Okyeame Kwame responded, acknowledging the shift in preference among younger rappers and explaining that although they may not use the term “hiplife,” they are technically still creating music within that genre.

“A younger generation will give up on tradition when it fails them. If they call their music hiplife, how will it fit on Spotify and other streaming sites? People choose their business heroes based on financial and social impact, how many heroes did hiplife create? Nuances,” Okyeame Kwame emphasized.