In the realm of Ghanaian music, Great Ampong’s latest hit song, “Style biaa bi,” has taken the music scene by storm, leaving fans in a state of exhilaration. The infectious tune, characterized by its energetic rhythm and captivating lyrics, has ignited dance floors and captivated the hearts of music lovers across the country making him one of the most successful gospel artistes under the year review.
In response to the song’s extraordinary success, its producer, Buddy Roro, expressed his delight and emphasized the significance of recognizing the potential of regional markets in promoting music. He stressed that Accra, Ghana’s capital city, is not the sole hub for marketing music.
“Sometimes check the popularity of a song from the rural areas and the villages.they are the masses…money too dey there…let’s expand
Music isn’t only Accra”.
Buddy Roro’s astute observation reflects a growing trend in the Ghanaian music industry, where artists and producers are beginning to explore the vast opportunities offered by regional markets. By broadening their horizons and venturing beyond the confines of the capital, musicians can tap into untapped fan bases and further expand their influence.
Regional markets often harbor a fervent and enthusiastic audience eager to embrace new music. Artists who make the effort to connect with these audiences through performances, radio airplay, and targeted marketing campaigns can discover a dedicated and loyal fanbase that can propel their careers to new heights.
The success of “Style biaa bi” serves as a resounding testament to the power of regional markets in shaping the trajectory of a song’s popularity. Great Ampong’s strategic decision to focus on these untapped regions has paid off tremendously, resulting in a chart-topping hit that has captured the nation’s attention.
Buddy Roro’s insightful remarks underscore the importance of embracing diversity and recognizing the value of regional markets in the Ghanaian music industry. By embracing this perspective, artists and producers can maximize their reach, nurture a wider fan base, and propel their music to unprecedented levels of success.